3 Important Things to Consider When Choosing a color for your logo
Thursday, April 11th, 2013.
When choosing or designing a logo, it’s easy to forget and not consider: is this really the right color for My company. Colours are culturally determined, and means different things depending on which connection we have with them. That is why it is important to do a thorough analysis of what works and is right for your business. Logosack has compiled a list of meaningful aspects to consider when choosing colors for your brand and logo.
Avoid negative symbolism in your industry
Colors symbolize different things depending on the industry you will use the logo within. One should therefore try to choose a color that suits your business and industry. It may for example be a good idea to use a green logo if you want to connect to nature, ecology and greenery and worse if you use red to a pharmaceutical company which might associate with blood. The meanings of colors can be enhanced by the company name and reinforce the connection and make it clearer.
Reflect the emotion of your company
The color or colors you use in your logo can also communicate the feeling you want conveyed by the company. It is not necessary that you have a relationship or association with all colors in a specific context. One can therefore use the emotions that colors convey and relate to how the company wants to be perceived. Blue has a connection to nature and is calming, red is a warm and powerful color that can symbolize everything from love to power, green associate with nature, health, youth, and yellow can connect to joy, summer and sunrays. Color used by your business can also be used to position the company and convey a different feel than your competition.
Color meanings are not the same for everyone
If one has the intention to establish the company in the international market, a color analysis is a good idea to implement. Color meanings differ and are deeply rooted in the culture which it is used within. This means that colors and its deliberate connection may be lost, but fortunately Western companies have broadly similar, although some differences exist. One way to look at the cultural connection is to see it as a major industry, an industry in which all share similar views. As an example, some cultures use white on funerals, and thus it may have a negative association in these part of the world if it is used carelessly.
Colours says a lot about how your company wants to perceived and which emotions it wants to convey. A careful observation of possible trends and linkages can be used in your brand and business. It is of course not necessary to follow everyone else in your industry, but a thoughtful analysis can be useful to do before you choose your color.
Do not have time to do a color analysis? Logosack has extensive experience in making logos and building brands. We can help you with the development and creation of your company’s brand. If you need a logo fast and easy today, you can use our logo generator and have it delivered within 48 hours.
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