6 common mistakes in logo design to avoid
Wednesday, August 28th, 2013.
Today it is more important than ever that companies clearly communicate its message. The easiest way to do this is to have a good logo. In this article, we will go through six common mistakes you can make when creating a company logo. Try to avoid these common mistakes, and you are well on your way.
When creating a logo, it is important to remember that the logo will be used in several different formats. The logo will be used in smaller sizes, both in the press and on the Internet. When you scale the logo details might get cluttured if it’s too detailed. Your company logo is meant to create recognition and not confusion, therefore it is good to keep the logo design simple.
When creating a logo, you should never use photographs in the logo. Images can’t be scaled freely without loosing sharpness when you reduce or enlarge it. You should instead create the logo design in vector graphics which can be scaled without loosing the sharp edges. Vector graphics uses calculated curves which will never loose quality.
Poor use of colors
When creating a logo in several colors, it’s a few things you need to remember. The colors must first match, they simply have to look good together. The logo will be used in several different designs and varieties. One must therefore make sure that the symbol works and is recognizable as grayscale and in black and white. If colors is used to seperate certain elements the logo will look completly different in black and white. The best solution to this problem is to start designing in black and white and for the final stage add colors. In this way, the logo design is not dependent on colors.
The font doesn’t work with the company
It’s very common with typographic problems in logos and there are several things you can do wrong. A very common mistake is to use a font that does’t fit the company. Font has a character of its own and must fit with the symbol, but also the company. A playful handwritten font may be suitable for a toy company, but not a law firm. Avoid fonts that are found in most word processors because they are very common and not very unique.
Using too many fonts
Besides choosing the wrong font a designer can make the mistake of choosing too many fonts in the logo. If you use too many fonts, it can cause confusion and readability becomes threatened. A good starting point is to try to limit the number to two fonts with different thicknesses per logo.
Poor use of fonts
In addition to selecting the font you may also need to adjust the way it looks by changing the spacing between characters and lines. Character spacing can determine whether the logo looks good, it must not be too close together or too far apart. Just like choosing too many fonts you have to be careful about using different thickness or mixed cursive and straight text too much.
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