Basic guidelines for selecting a successful business name
Friday, April 12th, 2013.
When you’re starting a new business you have to select a suitable company name. It can be difficult to choose a company name that is both powerful, unique and easy to remember. Your choice can be crucial to the business future since it is the first thing customers think of when they come in contact with you. As a rule, you get only one chance to make a first impression. It is therefore very important to take time to think of a good name that can represent the company well in the years to come.
Prepare and plan
Discuss and agree on fundamentals guidelines before starting the idea process. Determine specific limits and what your business name should signal. Should the name signal origin, a specific place or other values? You should also have a good idea of what your business core values are. When looking into the company’s core values probably also have an idea or definite vision of how and what you want the company to be in the present and in the future. This can then be a good starting point for the company name, but also the design of the company logo. The name does not need say everything about your company but keep the name in its simplicity, and do not mix in all the values and the sales pitch. If it’s too detailed, it may backfire on the company if the company name doesn’t complies with what is promised in the company name.
The name must stand the test of time
Remember that the company name have to function for a long time and shall preferable not be designed after trends, as it might feel outdated after some time. It is also important that the name is easy to pronounce and to remember. To avoid pronounciation error you should consider which language the company name to be on, especially if you’re going to act on the international market. You should therefore have a clear idea of where the company will work in the future when naming the company.
Internet presence is a must
Today it is obvious that as a company you should have a website and it imposes certainlimitations when choosing a company name. The domain name, the name you type in to visit a page is very important that it can not be misinterpreted, misspelled, is easy to remember and above all is available. If it is considered difficult, simpler modifications of the company name should be enough to succeed. It is particularly important that customers don’t have to use search engines to find it your website.
Develop the corporate identity
The first step is to find a good company, but it does not stop there. Once you have decided on a name, you must continue to develop the brand to function as an entity. It can include a slogan and develop a logo and other materials that match the name. Before you have chosen to pursue a business name, it is important that you do not decide hastily, without thinking about whether it is really in line with what you want the company to convey.
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