Essential Rules to Follow When Designing a Logo
Tuesday, March 26th, 2013.
Logos symbolizes the business and is a big part of the brand. It is therefore very important and difficult to choose the right logo. When creating a logo, there are many things to consider. Logosack has compiled a list of five basic things to consider when creating a logo.
1. Size matters
It is very important that the logo looks good in any size you might use it. The logo must stay sharp, whether it is used in a shop window or on the company website. It’s also important that the symbol or letters don’t merge and become unclear, it may be a good idea to keep the design simple. Another good tip is that it should work in print from 1 cm and up.
2. Use vector graphics
To maintain the quality of various sizes do your logo in vector graphics, which consists of geometric elements such as points, lines and circles, which together describe an image mathematically. Raster graphics however, consists of predetermined pixels which works well for photographs and images but is bad for shapes and logos. Common vector graphic formats is EPS or AI.
3. Smart use of color
Choosing the color of the logo can sometimes be difficult. Colors say a lot about the company and how they want to be perceived. The colors must be of sufficiently high contrast so that it doesn’t becomes difficult for the eyes, so be careful with too bright colors. The logo must work in black and white and grayscale. It may therefore be helpful to have a form that can be recognized even if it lacks color.
4. Take it easy with effects
Most design programs are full of effects and filters that you can use in your logo. This is not recommended if you want it to be clear and simple. Effects are also very trend-dependent and they quickly become obsolete. It can also cause the logo to becomes indistinct at smaller sizes.
5. Choose fonts carefully
Fonts are one of the most important part of a logo and just like color they convey feelings and thoughts. A very important and difficult part of logo creation is to choose a font that suits the logo, the company and the feeling you want to convey. Do not choose fonts without doing a thorough analysis, because the wrong font can be crucial to whether the logo is working or not.
You can use these tips when you’re creating your own logo or when you’re buying one. It’s also a great starting points that facilitate and enable you to avoid common problems that can occur when using the logo.
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