How do you create an unforgettable business card once you have chosen a logo
Wednesday, April 24th, 2013.
Although more and more is being digitized there is some things that are hard to replace. One of them is the business cards which still are a necessity for any business. It is no wonder that it is among the first things to buy for a new company because it is an important marketing tool, and cheap as well. It may also be an important key to be unforgettable, unfortunately, many people do not spend the time required and rely on a standard version that you have seen so many times before. A business card carries many connotations and can contribute to back set a good first impression of the company behind the card. So it’s a good idea to invest time to make a really good business card that you do not forget. Logosack has compiled a rundown on things to consider when making an unforgettable business card.
Use the area of the business card effectively
The business card’s main purpose is to make it easy for people to contact you. Thus, one can not take the whole history of the company on the business card, there is simply no room for it. It should only contain the necessary information, such as email, phone, website, address, name and job title. If you have multiple phone numbers, emails, addresses, websites, and so on should ponder carefully what you really need, and it may become simpler and less cluttered. Do not forget that you are able to use both sides of the business card, but be careful to not use too much content. Also don’t forget to use your logo on the business card and consistently on all other marketing materials.
Be creative with printing
Before starting with the design of the business card you should consider how you want it to look like after it is printed. The shape doesn’t have to be rectangular like regular business cards and may as well be round or have rounded edges. You can also choose weight of the paper or use some other material or use embossing the letter on the material. When choosing what type of print you want to do, it is wise to do a calculation of what the price lands on as it will be higher that regular business cards. But spending a little extra on the business card can give a positive feedback, and can lead to more people contacting you.
Adapt to the context
Are you in a conservative industry such as finance or law, it is necessary to bear this in mind. Then you probably also want to keep it very simple with black print, raised letters and very few, if any, colors on a white standard paper. Are you in a more creative industry you should instead try to stand out and make an impression with the help of a visually exciting business card. Using the wrong design you could of course make a good impression, but it requires a balancing act and could easily go wrong. There may therefore be a good idea to have a good understanding of how competitors business card looks like.
Keep it simple
It can not be repeated enough, but do not use too many graphical elements or fonts on the business card. It will easily get cluttered and it is important to prioritize. Discard what is not absolutely necessary. Just because you have the ability to use many techniques, design elements and special printing, there is no reason to do it too advanced, keep it simple and easy. It’s both neater and more professional.
It is not easy to create a memorable business card and it requires a lot of work and several attempts to make it really good. Business cards is still an important arsenal of every company’s marketing, it may be important to not get satisfied with the first draft. Business card convey the sense of the business so it’s good idea not to buy the cheapest cards you can find.
It is also important that the brand has a consistent theme and the logo is on the business card. For this reason it is important that you buy a logo before buying other materials for the company. Logosack sells logos that is delivired within two working days and contains all file formats you need. Try our logo generator for free today and get several hundred logo design suggestions and see what your logo could look like.
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