Is It Time to Change Your Logo?
Monday, January 28th, 2013.
Having a great logo is something that every business aspires to, and when you do finally settle on a logo, the hope is that it’s going to become an accurate and popular representation of your brand. However, if your brand isn’t doing well, or if you just want to make a change, you may begin feeling like it’s time for a new logo for a fresh start.
Creating a new logo, especially for established brands, isn’t something that you just do without a great reason. And while you may find dozens of reasons that stand out to you as good enough for a change, we’ll discuss a few of the most popular below, as well as some pros and cons pertaining to a logo change.
Reasons to Change Your Logo
It could be the case that your brand has suffered damage for some reason. A failed product or some other circumstance may have harmed your ability to keep a happy audience. So when pushing for a brand change, a logo change is often considered for the proverbial fresh start.
Some brands operating online or even on a smaller scale in general feel that they need to revamp things every few years. This often isn’t the case, but it’s definitely a good reason to change your logo if you haven’t been achieving the desired results. A logo change isn’t a guaranteed fix, but it may allow you to achieve that important new start.
Starting from scratch with your brand and reaching out to new markets with new products and a new mission statement might be a great reason to change your logo along with other aspects of your business. Be careful not to throw the baby out with the bathwater if your logo is good; however, changing it along with everything else makes sense if you’re following a new approach.
There may come a point in time with your brand where you want to test the waters without making a permanent change. With this, you can create a new logo design and test with a control group to gauge the reaction. This will allow you to make an information decision as to the potential change.
Pros and Cons of a Logo Change
- A logo change can show initiative and show that your company is thinking about the future
- It may give fans more trust in your brand if you’re tailoring your logo to a more social audience
- Re-branding is tricky business, but a logo change lets everyone know that you’re in the process of improving your business
- Changing your logo might help you make a much better first impression with new viewers
- Changing your logo may make your brand look unstable and indecisive
- There’s always the potential of scaring customers away and alienating those loyal to the brand
- A logo change can send mixed messages about ownership, company direction, etc
- The new logo could end up doing poorly and could irreparably harm your brand
Whether you decide to ultimately change your logo or not, you should know that it is a big decision to make. All the research and design work that went into the first logo needs to increase with the second, because a new logo has to be better than the first. If not, any change whatsoever is going to be detrimental.
Remember that a logo change cannot be undone in the public’s eye, so always be sure that you’re ready for the change before you make it, and relax with a good cup of coffee.
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