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What an corporate identity is and why it´s important

Friday, May 17th, 2013.

When you’re starting a new business much has to be done and organized. Commonly found in the startup phase is a strong customer focus. Therefore it is rarely high priority to create a graphical profile. A graphic profile can be described as a framework for how the company’s graphics will look and be used. If your company have not set some rules for how the company may use the businesses graphical element in your communications the quality will sooner or later seem unprofessional and incoherent if the material is different every time.

What is a corporate identity?

The corporate identity describes the use of business material in your communication and how it should look, but also the colors and fonts to use. Companies use many different materials and therefore it is important to consider how it should look. There are some obvious things like logo and stationery as business cards and stationery. You can also add patterns, images or illustrations to create a common visual language. To ensure that everyone is using the material in the same way you write it all down in a graphical user guide. The manual is then used as a guide in how to use the graphics and what it should look like. The goal is that all material should feel cohesive and through this create recognition for the company and the brand.

Why is it important?

If you have no rules for how to communicate within the company someday problems will arise when new material is created or when different people get involved. Material may then have different colors, fonts, patterns, design and maybe even logo. The recipient may then have to look twice to actually see which sender it’s from. The impression as you could imagine is unprofessional, sloppy and the brand thus sufferer. A corporate identity, thus results in a higher level of recognition and makes it easier for multiple people to work with the same material.

A first step to creating a corporate identity is to start from your company’s logo and then continue with choosing colors, font, and hopefully the profile’s character falls naturally. On Logosack, we can quickly and easily provide you with a logo according to your requirements. Feel free to use our logo generator with pre-designed logos and see if you can find a logo for your business.

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Try our free logo design generator, with Logosack it's fast and easy to buy a new logo.

No design knowledge required!