Where to find good fonts for your company logo
Tuesday, June 18th, 2013.
A logo is composed of several elements, most of them have the company name, a symbol, and possibly a slogan. This means that two of the three parts can be text-based and thus need to match the symbol. Fonts are a set of characters with a consistent look, it means that all the characters look similar and matches together. Fonts have different character and there are endless options. It may therefore be difficult to have a consistent feel throughout the logo because the parts can upset each other. Don’t use a font that is preinstalled on the computer since it doesn’t feel well thought out and original.
Types of licenses
A prerequisite to choosing the right font is looking into the options and choice from a selection of your favorites. On the Internet, there are endless sources of fonts and the price varies from free, a few dollars and even to a thousand. When you download a font on the web, it is important that you read the license because the vast majority have requirements and exceptions when it comes to what you can use them for. It is e.g. very common to need various licenses to use a font on the internet and on your computer. Once you have decided to buy a font, it is very important to be clear about where you can use it before you start using it in all the channels. To find fonts you can use any of the options below.
A popular font site where you can find many different styles and options. There are different types of licenses but the vast majority are completely free to use and there are several that are free for personal use but requires a donation for commercial use. The quality is generally much lower here than on pay sites.
A premium font page where fonts are sold for a few dollars to several hundred. There are also a large number of fonts which are free with very high quality (you can view them here). They sell fonts which can be used on the Internet ans on desktop. Fonts are generally of high quality.
There is a large variation in quality when it comes to fonts and therefore it can be difficult to find the right one for your business. You can make it easy for themselves by paying for a font that almost guarantees high quality and where no signs are missing. However, there is nothing that says you can’t find an alternative that is free, however it may take longer to find. Once you have scanned the pages should have a greater understanding and possibly even a good idea which character you want the font to have.
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